More Americans used to take the "do-it-yourself" approach, but the growing trend is to hire it done. Convenience is king. There are more two-income households, more super-busy families, more hard working, career-minded people who need the services others provide just to make life manageable.
How many of these busy people would say "yes" if asked, "Would you like us to pick up and deliver your dry cleaning and we won't charge you for the service?" All those "yes" people are your potential customers ... repeat, year-round customers.