Twenty-five years ago, locally owned pizza stores (the "mom
and pops") sold pizza to their local customers, just like you do with dry
cleaning. Sure, the business was competitive, but a good location, a quality
product and decent service were all you needed to be a success. Today, all that
has changed. Almost every local market is dominated by national organizations,
such as Dominos® and Pizza Hut®, with incredible marketing power. Few "mom and
pops" have survived.
The same thing happened with video rental stores.
Initially, the industry was very fragmented with many locally owned and
operated stores competing in a local market. Today, once again, the market is
dominated by national players, like Blockbuster® and Hollywood Video®, who can
promote their local businesses through national ad campaigns.
Another organization that brought the power of national
promotion and technological innovation to a fragmented, locally based industry
is 1-800-Flowers®. Their program made it easier and more convenient for people
to purchase flowers and is driving business to local florists who participate
by delivering the orders.
Similarly, dry cleaning today is a very fragmented industry
that has made very little progress in taking the hassle out of the dry cleaning
chore and making it more convenient for the consumer.
The industry needs it. The customer wants it. 1-800-DryClean delivers the
solution. You can be in on the ground floor of the industry revolution!
For more information, and to arrange for a Discovery Day visit to our home office call us at 866-822-6115 (toll-free) or request franchise information on-line.